With custom promotional mugs, you have a low cost but highly effective way to be able to reach out to people. Getting information out there about what you offer, how people can contact you, and building your brand are all key to longevity. You want your business to continue to grow and to be profitable. Not only right now, but may decades into the future.
Not all of your advertising dollars need to be focused on pushing products or services you offer. Some of them, such as custom promotional mugs, offer a wonderful way to thank customers and even business contacts for their relationship with you. This is a product most will use so it doesn't get thrown in a drawer and forgotten.
Make sure you pay for very well made custom promotional mugs though. They should be durable with a lid that fits very good. If the product isn't quality made, people aren't going to be happy to use it. The goal is to make it something that is convenient for them and they will reach for it time and time again. Each time they do, they see your business information.
Grab them with Information
The lettering should be large enough they don't have to get squinty trying to read it. The colors should be reflective of your company logo and other details. This is important so the person using it makes that visual connections to your business when they see it. Keep in mind, the product should be able to hold up well with the lettering too.
If it washes off when you clean the custom promotional mugs or when you put them in the dishwasher, it defeats the purpose. When the flaking starts, the quality of appearance starts to be compromised. This can cause some users to toss it out rather than to continue using it. Even if they do continue using it, the message you share is hindered.
Maximize the Space
You have plenty of space to complete your layout on custom promotional mugs. With that in mind, add a logo and your quotes for the business. Add your phone number, address, and website. To help build trust, add when your business started too if it has been a few years. This will show them you aren't a flash in the pan business, but rather one that is here to stay!
Pick your Provider
You want custom promotional mugs that look great, hold up over time, and serve your marketing message with information. Share all of this with the provider you plan to work with and see what they can come up with for you. Find a provider who doesn't charge anything to consult with them and share what they can offer to you. Find out what the price will be per unit.
Often, they will offer you tremendous savings if you buy a larger amount. This reduces the per unit cost so you save money. This is the type of promo item you can give away any time of the year and for any reason. They aren't going to be out of style any time soon either so there is no reason not to buy in bulk and save. You don't need tons of space to store them either!
Find out about the quality of the work the provider does before you talk to them about doing work for you. The last thing you need is to be embarrassed by the quality of what they deliver. It is an extension of your business, and it needs to show you care about quality on every level.